Brand Planner – Multicultural

  • Dallas, TX
  • Full-Time
  • Brand Planning
  • Junior Level

Brand planners at Richards/Lerma are the brilliance behind the brilliance. They get inside the brand, learn it, live it, and then share the authentic insights they learned to help grow it. Statistics are their second language. They’re adept at interpreting data and molding numbers into meaningful inspiration for our creative teams. They’re also effective presenters who know how to capture an audience, whether its client or creative. In short, brand planners are in the business of inspiring better ideas.


  • Provide integrated insights and strategic planning for key clients consistent with the agency’s goal of building a strong analytical foundation to uncover (1) fresh, innovative insights and business opportunities and (2) inspiring creative ideas

  • Partner with creative, media, strategy, and brand management teams to develop ideas at all points of customer contact

  • Develop disciplined and thorough sales, marketing, and consumer analyses using research, surveys, focus groups, interviews, etc. to provide deeper insights into the dynamics of our clients’ businesses

  • Write reports, presentations, white papers, point-of-view documents, competitive analysis, SWOT analyses, positioning statements, market trends, etc.

  • Ensure that all deliverables, internally and externally, are met in an efficient and timely manner

  • Identify opportunities to constantly improve the quality of thinking applied to our clients’ businesses

  • Actively support new-business activity where needed


  • One to three years of brand planning experience integrating both traditional and digital advertising communications with qualitative and quantitative research fluency

  • Bachelor’s degree in advertising, strategic communication, marketing, or a mix of arts and sciences

  • A combination of analytical skills and a strong interest in culture and people

  • Able to write exceptional research reports, strategy presentations, and white papers

  • Ready and able to roll up sleeves with a fun, can-do spirit and engage in an environment that fosters openness of opinion and constant curiosity

  • Bilingual – fluency in Spanish and English a plus, but not a must

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