Video cover

#BEGOLDEN CAMPAIGN

Catholic Diocese of Dallas

In a time when divisiveness and hateful rhetoric have created a hostile environment for many immigrants living in this country, we saw a need to unite our community and restore civility and compassion towards immigrants. We created #BeGolden to improve the way we welcome immigrants to our community.

Thanks to the universal qualities of The Golden Rule, we were able to get city officials, religious leaders, and businesses to rally and give the #BeGolden campaign tremendous momentum throughout North Texas. The campaign got the Mayor’s Office to implement #BeGolden as a cornerstone of the City’s Welcoming Program, several DISD schools to add #BeGolden to their class projects, and other cities to adopt #BeGolden as part of their community outreach programs. A notion as simple as The Golden Rule was able to open people’s hearts and embrace what brings us together, rather than focus on what set us apart.

We lit the Dallas Skyline gold to kick off a year-long campaign.
We lit the Dallas Skyline gold to kick off a year-long campaign.
We built walls all over Dallas to welcome immigrants to our community.
We built walls all over Dallas to welcome immigrants to our community.
Back to top