Video cover

ECLIPSE POP

Encanto Pops

On August 21, 2017, we were treated to the first solar eclipse in the U.S. in nearly 40 years. To celebrate the cosmic event, we created a once-in-a-lifetime treat. We worked with our client’s product innovation team to create a flavor that was unique for the occasion, we designed and oversaw the production of the packaging, which was designed to double as a pinhole viewer. We then launched a digital and social media campaign to make the Eclipse Pop a complete success, selling out in under 30 minutes, and eclipsing Encanto’s day-to-day sales by 6 times.

 

Back to top