UFC is the fastest-growing sport in the world, but most MetroPCS consumers can’t afford expensive and exclusive Pay-Per-View events. So we created the #CloserThanEver campaign to give them access to the sport they love in ways that had never been done before.
Through the years, we’ve given UFC fans experiences, access and interactivity with fighters that they can’t get anywhere else. We’ve allowed them to watch and enjoy the fights alongside their favorite fighters, all from their main source of entertainment – their phone.
The results have yielded impression numbers in the millions, we’ve made MetroPCS the most mentioned social brand during UFC events, and we’ve helped make an exclusive sport more accessible to its biggest fans.